Monday, May 5, 2008

Season Passes and IT Networks


Two articles that caught my attention today. The first is from the Sandusky Register and is about the hard lesson that Cedar Fair had to learn regarding season passes and the former Paramount Parks.

The article is pretty good, but then it misquotes (at least I hope it is a misquote) Dennis Speigel as saying that Kings Island saw a drop in attendance of 2 million last year due to changes in the park's season pass program.

It's worth a read anyway.

The second article is an interesting one that's sorta an interview with Six Flag's CIO, Michael Israel. It sounds like Six Flags had some serious catch up to do with wiring their parks for today's IT requirements. (ahem ... Cedar Fair, you too)

Oh, and the article also says that it can cost $600,000 in electricity to power a roller coaster for a season. Weird... is that a launched one or no?

Anyway, here's that link.


1 comments:

Chris said...

Really interesting comment on that first article a little bit down the page that makes you wonder if Cedar Fair does market research. Post is by Spellingitout.

"The historical data can tell a lot, but don't forget about forcasting as the economic environment changes. Fuel costs will keep people closer to home. So it's logical for the upcoming season to expect less people coming in from far away, and locals not leaving for far away destinations either. So instead of recognizing this (hopefully short term) change in environment, CP simply ignores it. Inflation is no longer under control. We are looking at 17% for commodities with a delayed ripple which will be felt right about the middle of summer. CP attendance will take about a 12% decline for 2008. Revenues will be down about 8%. A business must change with the economic environment, whether or not they like that environment...it will continue to change..and hopefully you will be there when the fat times return. It's not a race, it's a marathon. Class Dismissed."